What is the first thought that comes to your mind when you walk into your office? Do you feel that the interior is neutral enough to be able to blend in with any company’s logo, or is it a place that really defines and sets apart your business? If the former scenario fits your workspace, it’s time to give a shot at the concept of “branding” through your office interior design. 

In this article, we will discuss the various ways that can help infuse your brand into your office in super effective and easy ways. 

Design a Logo Feature 

An inspiring first impression is an indispensable part of good engagement with partners, clients, and potential employees alike. To inspire your upcoming office renovation, we’ve rounded up a few interesting logo feature wall design ideas you can consider. 

Create a dynamic wall division: If your office has an open floor plan, you can use a baffle wall to partition off a section and create some privacy, all while showcasing your brand’s logo in an interesting way. 

Use lush foliage: For companies using natural ingredients and environment-friendly methods, a wall designed with lush foliage surrounding the logo can surely help emphasize the company’s identity. 

Present it as an eye-catchy element: If your office has a see-through entrance, display your logo in a way that people can see it from the outside. Make sure it is large enough to catch attention but isn’t too overbearing. Ideas like a textured background and backlighting can do the trick too. 

Photos of Real People Working In Your Company 

Using stock photos to showcase your employees — an important representative of your company’s brand — might be the easy way out, but they don’t help with distinguishing your company from others. If you’re not a really good photographer and don’t have the budget to hire a professional one, try searching for one internally. There’s a solid chance you’ll find at least one or two people who are skillful iPhone photographers or own a DSLR. 

Whether it’s showing off your employees through your site on the About Us & Contact Us page, sharing albums on your company Instagram page, or putting together a gallery wall in your office, using real photos will not only cast an amazing impression on outsiders but will also make your employees feel a significant part of the business. 

Environmental Graphics 

Environmental graphics refer to visually adopting the motifs of a brand, including the tagline, brand logo, core values, brand colors, etc., into the physical environment of your workspace. 

Virtually every wall and even office flooring can express your brand. For example, covering the fake wood paneling in your elevator with stylized messages can create an entirely different feel. Similarly, putting up brand expressions in uncommon areas can create the impression that your company values creativity, innovation, and imagination. 

In the case of brand colors, showcasing them through office system furniture, office wall art, or wall paint can be a great idea. But if your brand colors are bold and bright, too much of them can overpower the employees. Go for more neutral shades and combine this with pops of your brand’s colors. 

Lighting 

Realizing the importance of lighting in the office and using it more intentionally can beautifully illuminate (pun intended) the culture of your company. “Lighting can help evoke a feeling among your office visitors, which helps tell your brand story,” writes Lou Burton, the workplace technology provider for SwipedOn. 

If your business is a wellness company, using soft lighting will reinforce a state of calmness. Alternatively, if your company is a high-end fashion brand, elegant light fixtures can promote a feeling of sophistication. 

Furniture 

“The style of furniture can define a company’s culture,” states Lauren Miller, the design manager at WSA. Walking into a room with tons of lounge furniture, for example, will give you a very definite vibe about the culture. While if you enter an office with a more formal seating arrangement, a different brand identity is sparked immediately. 

The same applies to the layout of an office. An insurance company might feature cubicles to allow for more private working areas; a tech startup will opt for an open workspace to allow easy collaboration; and offices with a hybrid working schedule will showcase resimercial elements in their building. 

Get Ready To Infuse Your Brand Into Your Office! 

With the five aforementioned ideas in mind, walk through your office and scrutinize which spaces can be used to incorporate your brand identity to make your office more unique and personalized according to your company and its needs. 

Struggling with deciding where and how to start? Contact us or check out our office interior design and renovation portfolio to simplify your upcoming venture and find guidance for your choices!