Company branding is a term that’s no stranger to the business world. A cumulative understanding of branding is that it is an ongoing process of identifying, creating and managing a company’s assets that make a brand’s perception in the minds of its owners. Thus, branding a collection of the elements that includes marketing, customer service, reputation, social responsibility and visuals that work together to create a tailormade and effective company profile.

Office interior design is the best way to communicate and achieve an established and attention-grabbing profile. Whatever business or platform you may have in Singapore, company branding is vital in the success of a company.

At SORDC we understand company branding as people’s collective interpretations and experiences have with the organization. Thus, we create spaces tailormade to address the needs of both clients and its working force while strengthening the company brand.

We’ve seen established brands such as Linkedin which provided artwork between floors to alleviate the visual fatigue and reenergize project teams. Whenever a new artwork is installed, it becomes a conversation piece which inspires employees without force feeding the corporate brand. AR and VR tech is also utilized to provide a customizable visual on a regular basis to present the same artwork with different facets minimizing costs and less effort on the part of the company.

If you’re planning for an office reinstatement or for an office interior design firm in Singapore, you are on the right page. Continue reading to learn more on the importance of an effective office design for your company branding.

Now, there comes a time when the company has to move out, some lease conditions require the occupant to restore the location to the way it was before they moved in. Moving out is a hectic process already so how about hiring an office reinstatement service to do this for you? We, at SORDC, offer office reinstatement services for the convenience of our clients.

The Link Between Office Brand and the Built Environment. Why Office Branding is Key for a Successful Business?

A sense of belonging.

An advantage of effective company branding to its employees that is usually overlooked. Using the strategies in interior design is an opportunity for the company to design the location to make their employees enjoy a sense of belonging and identifying themselves with the company’s mission and vision. More than just colors and logos, office interior design involves a deeper understanding on what the company is all about and translating it through design strategies.

Unified perception.

While office branding through built environment provides an opportunity to align new and old employees, it also tells a story unifying its company assets (employees) to a common vision and mission.

Inspires and sparks creativity.

A well-designed workplace with inspiring and moving spaces fosters creativity within the company. 

Positive introduction to potential clients.

Designed spaces reflects the core values of the company thus, clients are provided with a foretaste of what to expect from its services.

Evaluate impact of the built office to surrounding infrastructure.

Office design is an opportunity to analyze the impact of your office to the surrounding key areas such as tech hubs, parks, business areas, etc.

Create an Interior Design Business Plan.

This happens as early as the planning stage to make sure that design is workable and implemented.

Objectives of Designing Office Space

• Achieve a space design that demonstrates the company’s brand in a cohesive and understandable manner.
• Present the core values of the company
• Strengthen bonds between relationships among clients, employees and owners.
• Create a positive and future-proof office design.

Time-Relevant Design Strategies. What office designers do to communicate your brand?

Strategic environmental graphics.

A design team for your next office renovation in Singapore will utilize environmental graphics enhancing the employee experience by identifying spaces where employees converge. These are mostly high-traffic areas such as workspaces, break rooms and conference spaces. This may seem a surprise to many but yes, restrooms are also excellent spaces to communicate company branding.

Scalability of the design program.

Designers determine the scalability of the design program in terms of cost-effectiveness and future growth.

Diverse work settings.

Provide more choice and control when it comes to work environment. It is also important to have inclusion of all types of work spaces such as collaborative, private, rejuvenation and creative areas. All of these achieved through providing flexible working spaces, thus, providing a positive and forward-thinking brand image.

Millennials who compose most of today’s workforce thrive in social, collaborative settings. Nonetheless, there is a need for privacy and concentration. An ideal solution may be open floor plans with a variety of functional spaces. The concept of mixed-use space serves as the foundation for workplace design trend number two. Blended offices combine private, semi-private, and open workspaces. This maximizes the benefits of each type of space.

Innovative office design that embraces the company culture.

Taking advantage of today’s technology, interior design approaches identify cost-efficient trends and innovations that works with the ethos and brand identity of the company.

Takeaway

Whether starting off as a new company or an established firm that seeks an office renovation here in Singapore, it is critical to communicate your brand. Your workplace is a blank canvas over which you have creative control. Given these two factors, why wouldn’t you want to use your workspace to communicate your brand? Transform your bland workspace into a brilliant reflection of your brand story by starting small and keeping your brand story in mind. Know more about office interior design and renovation in Singapore here.